Prototype formats, resolutions, and file requirements for LinkedIn.

LinkedIn supports JPEG and PNG for all uploads.

For some features, LinkedIn likewise allows the upload of GIF files. Withal, these GIFs are always converted into JPEG images. If y'all upload an animated GIF, LinkedIn will only brandish the first frame. The but exception to this is LinkedIn image posts, see below.

The maximum epitome resolution and file size differs across dissimilar features of the LinkedIn platform and is explained in more detail for each placement below.

LinkedIn content image formats

LinkedIn encourages the members to create content on LinkedIn as a way to build up your presence and initiating discussions. You can create content in the form of LinkedIn posts and articles.

External links images requirements

When you share an commodity from an external website, LinkedIn will excerpt social media images based on the Open Graph Protocol:

LinkedIn supports the following image formats for external links:

  • JPEG
  • PNG
  • GIF (will be converted to JPEG)

The maximum image size for external article images is 5MB.

LinkedIn says that the minimum image dimension is 1200x627 pixels with a recommended attribute ratio of i.91:1 but based on my research images are cropped at a width of 800 pixels.

LinkedIn also supports a much broader range of aspect ratios between ane:ii.4 to 2.4:1.

Articles prototype requirements

LinkedIn articles support the following prototype formats:

  • JPEG
  • PNG
  • GIF (will exist converted to JPEG)

The maximum filesize for article images is x MB.

The recommended resolution for article images is 1280x720 pixels, this represents an attribute ratio of 16:9.

Photo post requirements

LinkedIn posts support the following epitome formats:

  • JPEG
  • PNG
  • GIF, including animated GIFs

The maximum file size of photo posts is 5 MB.

LinkedIn recommends a resolution of at least 552x276 pixels. The photo attribute ratio ranges from 3:1 to two:iii (width/height). If the ratio is larger, the image will be centered and cropped.

Uploaded photos can't be resized. Small, low-resolution photos may announced in a low-quality.

When you craft a photograph posts, you can likewise add accompanying text to illustrate your bulletin. Previously, LinkedIn only allowed a limit of ane,300 characters merely today you can get up to a max of 3,000 characters.

Video postal service requirements

LinkedIn supports the following video encoding format across its platform:

  • AAC
  • ASF
  • FLV
  • MP3
  • MP4
  • MPEG-i
  • MPEG-iv
  • MKV
  • WebM
  • H264/AVC
  • Vorbis
  • VP8
  • VP9
  • WMV2
  • WMV3

The following video encodings are non supported:

  • AVI
  • ProRes
  • MPEG-ii
  • Raw Video
  • VP6
  • WMV1
  • QuickTime
  • .MOV

The video file size must exist between 75KB and 5GB. It is recommended to compress all video files before uploading them to LinkedIn.

I recommend sticking with traditional resolutions such as 1080p (1920x1080) or 4K (3840x2160). LinkedIn supports any resolution betwixt 256x144 to 4096x2304 pixels and an attribute ratio between 1:2.4 to 2.4:i.

LinkedIn supports video elapsing betwixt 3 seconds and ten minutes max. I recommend limiting yourself to ix minutes and 59 seconds, as LinkedIn volition refuse videos fifty-fifty if they but contain 1 extra frame.

For frame rates, I recommend either 24, 30, or sixty frames per second. LinkedIn allows frame rates between x and 60 fps. The video bitrate should exist between 192 kbps and 30 Mbps.

Uploaded photos/videos can't exist edited.

Certificate postal service requirements

LinkedIn allows users to upload documents with embedded images in the following formats:

  • PPT
  • PPTS
  • Doctor
  • DOCX
  • PDF

The maximum file size of documents is 100MB, with fewer than 300 pages.

Always brand sure that the certificate's file size is 100 MB or less and contains
fewer than 300 pages.

The recommended aspect ratios range betwixt one:2.iv to 2.4:i. From my feel traditional impress formats such as US letter of the alphabet or A4, and square aspect ratios piece of work best for this type.

Document posts piece of work exceptionally well for LinkedIn carousel post.

LinkedIn letters image requirements

You tin send image attachments in the following formats:

  • GIF
  • JPEG
  • PNG
  • BMP

The combined file sizes of attachments cannot exceed 20 MB.

In that location are no limitations in terms of image attribute ratio for message attachments.

LinkedIn profile

Contour photograph requirements

LinkedIn profile photos support the following image formats:

  • JPEG
  • PNG
  • GIF (volition exist converted to JPEG)

The maximum file size of profile photo uploads is 8MB.

Y'all can upload images with dimensions between 400x400 and 7680x4320 pixels. LinkedIn will ingather and resize your profile to a maximum of 400x400 pixels.

LinkedIn requires a foursquare image aspect ratio. Uploaded images that are non square will be cropped.

Profile cover image requirements

LinkedIn profile cover images support the post-obit epitome formats:

  • JPEG
  • PNG
  • GIF (will be converted to JPEG)

The maximum file size of cover images is 8MB.

File types must be JPEG or PNG, GIFs are not supported.

LinkedIn recommends a resolution of 1584x396 pixels. Only based on my research, you should always upload 1400x350 pixels for pixel-perfect results. The image aspect ratio is iv:1.

LinkedIn company folio

Visitor folio logo requirements

LinkedIn company page logo images support the following paradigm formats:

  • JPEG
  • PNG
  • GIF (will exist converted to JPEG)

Company page logos require a resolution of 268x268 pixels, with an attribute ratio is 1:i.

Company page cover image requirements

LinkedIn company page embrace images back up the following image formats:

  • JPEG
  • PNG
  • GIF (will exist converted to JPEG)

The recommended resolution is 1128x191 pixels, with an aspect ratio is 5.8:ane.

LinkedIn career pages

LinkedIn career page is a characteristic nether the LinkedIn company page. You can purchase Career Pages from LinkedIn.

Career pages support the following image formats:

  • JPEG
  • PNG
  • GIF (will be converted to JPEG)

Career page primary image requirements

The recommended primary epitome resolution is 1128x376 pixels.

Career folio custom modules requirements

The recommended image custom modules resolution is 502x282 pixels.

Career folio company photo requirements

The epitome resolution for visitor photos requires a minimum of 264x176 pixels, just LinkedIn recommends 900x600 pixels instead.

Y'all can check out my commodity for other best practices to grow your LinkedIn folio followers.

LinkedIn groups

LinkedIn Groups is a feature that provides a identify for professionals who are in the aforementioned industry or take similar interests to come up together to share, discuss their insights and experiences about topics they are interested in.

A LinkedIn fellow member can create a group and go the possessor of the group. When creating the group, you've to put in the grouping proper noun and description.

The group icon and cover image are not compulsory but I highly recommend you to add them to create a sense of branding and identity for the members to connect to.

LinkedIn groups back up the following image formats:

  • JPEG
  • PNG
  • GIF (volition exist converted to JPEG)

The maximum file size for grouping images is 8MB,

Group logo epitome requirements

Group logos have a resolution of 84x84 pixels, with an apsect ratio of 1:one.

Grouping cover image requirements

The resolution of grouping comprehend images is 540x135 pixels, with an aspect ratio of 4:1.

LinkedIn events

The LinkedIn Events feature provides members with an piece of cake fashion to create and join professional online and in-person events that interest them, such as meetups, online workshops, seminars, and more.

A LinkedIn fellow member can create an event every bit the organizer using the personal profile or using a company folio (every bit a super or content admin).

When setting up the event, the organizer puts in compulsory details of the event like the title, engagement, time, description, and the speakers. It'due south not compulsory but I highly recommend calculation a cover image (imprint) for the event to brand it visually appealing.

This prototype is likewise used as a thumbnail and too shows as the mail service prototype on your feed when the upshot is created.

LinkedIn events support the following paradigm formats:

  • JPEG
  • PNG
  • GIF (will be converted to JPEG)

The max file size for uploaded images is 8MB

The recommended banner size is 1040 x 232 pixels, with an aspect ratio of 16:9.

Building a content business on LinkedIn

If you want to learn more about how to use LinkedIn for business I recommend checking out my LinkedIn Growth blog.

You can also download my costless LinkedIn Hashtag Guide that shows you how to detect the best hashtags for organic discoverability on LinkedIn.

And, if yous are looking for a complete A-Z customer attraction system, bank check out my LinkedIn Accelerator Program here.